DEFINING OUR BRAND | PROJECT COMPLETE

With the launch of our new hoodies this now completes an extensive project that we embarked on way back in August 2022 with our Brand Review survey. Information gained from this survey enabled us to take a closer look at our logo, colours and existing merch range.

A small team was formed soon after the survey and we went about establishing guidelines for our brand and conducting a complete review of potential suppliers of our merch. One supplier in particular stood out as they were professional and innovative from the outset and offered a service model that met our brief – they were ‘Your Clubroom’.

We officially engaged Your Clubroom in November last year to go about documenting our brand and to create options for us to consider for our new merch range. This included a review of colours, materials, and size fitment options – unisex and women. As a result, we have slowly rolled out a new range of beanies, scarfs, training shorts and singlets, polos, and last week, our new hoodies.

Today we are pleased to showcase our official documentation of this process – Boronia Hawks – Defining the Brand 2023. This has been a long journey, but I’d like to thank YOU, our passionate members for your feedback along the way. A special thanks to Jayden & Damon from Your Clubroom who supported our vision and guided us along the way. Lastly to Karen Butler and Maria Gagic who have been there from day one and will now manage selling our new range. Thank you for your patience and we hope you enjoy wearing our new merch!

View the Defining the Brand presentation here:

Defining the Brand 2023

Wayne Preston, Director of Revenue, BHFNC

CUSTOM WARM UP TOPS | PRE-ORDER NOW OPEN

We have opened pre-orders for our second order of warm up tops for the 2023 season.

They can be worn on match day for your warm-up or at training. Fully sublimated, 100% knitted polyester, raglan sleeve designed performance training tee with Puma Dry Cell technology and Puma guaranteed quality and performance.

Senior Players will have the option to add their last name and playing number to their top when ordering. Juniors will have the option to add a last name only.

Available in short and long sleeve in Men’s, Women’s and Junior sizing.

Place your order today at our Online Store:  

*Please note: Cut off for orders is Midnight Thursday 20th of April 2023. We expect the tops to arrive around 12th June. 


Uniform and New Merchandise – Try and Buy Days

If you’re in need of new uniform or want to try on our new merch items and buy before the season kicks off, then mark your calendar with the following dates.

  • TORMORE RESERVE
  • Wed 15th March: 6:30pm – 8:30pm
  • Sat 25th March: 12:00pm – 3:00pm
  • Thurs 30th March: 6:30 – 8:30pm

*Please Note* these will be the only times to buy uniforms or merch until items are launched in the online store on 27 March.


Hawka Polos – Coming Soon

A huge thank you to everyone in our community who voted on the new look for our Hawka Polos. This was the most engagement we have ever seen from our passionate Hawka family.

While we know we can never make everyone happy, the majority voted for this new colour way – inspired by AFL Clubs who have modernised their brands to ensure their players and supporters want to wear their uniform and merch as much as possible.

The new design features a charcoal trunk with brown & gold accents for that distinct Hawka look and feel as well as sponsors:

Also, a big thank you to Your Clubroom who supported us with design concepts to help us elevate our look in 2023 and beyond.

Polos will be available to order on our store soon, with both men and women’s cuts available.

Go Hawka!


CUSTOM WARM UP TOPS | PRE-ORDER NOW OPEN

Our warm up tops are back for the 2023 season. They can be worn on match day for your warm-up or at training.

Fully sublimated, 100% knitted polyester, raglan sleeve designed performance training tee with Puma Dry Cell technology and Puma guaranteed quality and performance.

Senior Players will have the option to add their last name and playing number to their top when ordering. Juniors will have the option to add a last name only.

Available in short and long sleeve in Men’s, Women’s and Junior sizing.

Place your order today: https://boroniahawks.square.site/

*Please note: Orders must be in by EOD Sunday 12th of February 2023 to ensure Round 1 delivery (April 2nd). A second order will be arranged for later in the season.


New Training Merchandise

Our last pre-Christmas training for our Senior Men and Women’s Squads is on Wednesday night from 6:00 – 7:30pm at Tormore Reserve and we’ll be launching some new training merch with a launch night sale!

We’ve got new designs based on feedback from our survey at the end of the season – with a special deal if you order on launch night.

Launch Night Sale – Save $10!

Combo – Singlet & Shorts – only $60 (normally $70)

REGULAR PRICE
  • Unisex Training Singlet – $35
  • Women’s Training Singlet – $35
  • Junior Training Singlet – $35
  • Unisex Training Shorts – $35
  • Junior Training Shorts – $35
  • After launch night, regular orders can be made via our online store.

Hawka Training Singlets are now Available!

Our new training singlets have now arrived and will be available for sale at senior training nights from Monday or on our new online store! We have men’s and women’s styles for $35.

Junior sizes for boys and girls will be be available for sale for $30 at the Junior Rego Day on Sunday 16 February.

Keep an eye out for the launch of our on-line store – COMING SOON!

A big thank you to our great supporters at Allstate Refrigeration Services, Bark King and Brighton Gas for their generous support of our preseason program.