Senior Men's & Women's Football and Netball, Junior Boys & Girls Football, Auskick and over 35's Veterans and Masters Football. Affiliated with EFNL. We acknowledge the Wurundjeri people of the Kulin Nation as the traditional custodians of the land in Boronia.
The tour of the cups would not be complete without passing by YourClubroom who this year became our official Merchandise Partner.
We have been working Jayden & Damon hard behind the scenes in developing our new look which was on full display at all our Grand Final triumphs. How good was it to look back at the photos and seeing the proud Hawka faithful all in their new polos, hoodies, beanies and scarfs! It really was an imposing sight and was a showcase of the enormous support in the crowds.
We can’t thank YourClubroom enough for their patience and dedication in creating our new brand. Stay tuned for a few more new merch that we have them working on for 2024!
Show your unwavering support for Boronia Hawks as our teams charge into the finals with our exclusive range of merchandise.
Wear your pride on your sleeve and be part of the electrifying atmosphere as our teams do battle. Grab your Boronia Hawks merchandise now and let’s create a sea of brown and gold to cheer our teams to victory! #Hawka
With the launch of our new hoodies this now completes an extensive project that we embarked on way back in August 2022 with our Brand Review survey. Information gained from this survey enabled us to take a closer look at our logo, colours and existing merch range.
A small team was formed soon after the survey and we went about establishing guidelines for our brand and conducting a complete review of potential suppliers of our merch. One supplier in particular stood out as they were professional and innovative from the outset and offered a service model that met our brief – they were ‘Your Clubroom’.
We officially engaged Your Clubroom in November last year to go about documenting our brand and to create options for us to consider for our new merch range. This included a review of colours, materials, and size fitment options – unisex and women. As a result, we have slowly rolled out a new range of beanies, scarfs, training shorts and singlets, polos, and last week, our new hoodies.
Today we are pleased to showcase our official documentation of this process – Boronia Hawks – Defining the Brand 2023. This has been a long journey, but I’d like to thank YOU, our passionate members for your feedback along the way. A special thanks to Jayden & Damon from Your Clubroom who supported our vision and guided us along the way. Lastly to Karen Butler and MariaGagic who have been there from day one and will now manage selling our new range. Thank you for your patience and we hope you enjoy wearing our new merch!
A huge thank you to everyone in our community who voted on the new look for our Hawka Polos. This was the most engagement we have ever seen from our passionate Hawka family.
While we know we can never make everyone happy, the majority voted for this new colour way – inspired by AFL Clubs who have modernised their brands to ensure their players and supporters want to wear their uniform and merch as much as possible.
The new design features a charcoal trunk with brown & gold accents for that distinct Hawka look and feel as well as sponsors:
Our last pre-Christmas training for our Senior Men and Women’s Squads is on Wednesday night from 6:00 – 7:30pm at Tormore Reserve and we’ll be launching some new training merch with a launch night sale!
We’ve got new designs based on feedback from our survey at the end of the season – with a special deal if you order on launch night.
Launch Night Sale – Save $10!
Combo – Singlet & Shorts – only $60 (normally $70)
Unisex Training Singlet – $35
Women’s Training Singlet – $35
Junior Training Singlet – $35
Unisex Training Shorts – $35
Junior Training Shorts – $35
After launch night, regular orders can be made via our online store.
Thank you to all of those who took the time to complete our Brand Survey at the end of the 2022 season. The stakeholder survey was in relation to the brand, including the logo, uniform and merchandise colours.
We had a positive level of engagement with approximately 10% of playing members completing the survey, as well as many other stakeholders from across the club.
There were very passionate responses both for and against keeping the logo in its current form and varying opinions about the colours of uniform and off-field items. In the end, it was clear that the logo will remain in its current form.
Confirmation of this allows us to push ahead with other projects like refreshing merchandise and the website.